Every GeoGrid search result has four white rectangles at the bottom part of the map. The rectangle on the left displays the time and date the search was run, essentially providing anyone viewing the results with a snapshot of how the business in question was performing in local search at that moment.

The second rectangle specifies the Google region. This has to do with the language of the search. There are only two options that can appear under Google region: global or local. These options are interchangeable in English-speaking countries. “Global” means English. If someone were using a French-language search term for a business in France, they would need to choose the local option when running their search.If someone were using English-language search terms for a business in France, they would need to choose the global option.

The third rectangle explains the grid size. The GeoGrid search results above the previous paragraph show a 13x13 grid. You can choose different sizes when setting your searches up. The gird size you choose will determine the number of data points your search results will display. Treat the grid size like a math problem– a 3x3 search will show you rankings at nine locations, a 9x9 search will show you rankings at 81 different locations, and so on. See the screenshot below for the options that are available.

The next thing you see in the third rectangle is the distance between nodes. You can choose meters or miles. Whatever option you choose will be the distance from the geographic center of any given node to the geographic center of a node that is above, below, left, or right of it. The screenshot below this paragraph illustrates what we mean.

The fourth rectangle gives you three numerical scores. There is a blue information icon that you can click on any time you’re viewing GeoGrid search results if you forget what the scores represent and need a reminder.

The first metric is the Average Grid Rank, denoted as AGR. This number is calculated by adding up all of your rankings and dividing by the number of nodes where your business is ranked. Any nodes that show a ranking of 20+ get omitted from this calculation.

The second metric is the Average Total Grid Rank, or ATGR. This differs from the previous metric because it does take nodes showing a 20+ ranking into account. Those nodes get calculated as a 21 when figuring out your average ranking. If your business ranks on every node in your GeoGrid search results, your AGR and ATGR will be identical.

The final metric is the Share of Local Voice, or SoLV. This score will always be between 0 and 1. It denotes the percentage of nodes where your business is ranked in the top 3. The higher the number, the better. In the most recent screenshot we see a Share of Local Voice value of .37, which means that the business in question is in the three-pack in 37% of the nodes on that GeoGrid search result.