Keyword tracking is the process of monitoring how your business ranks for specific keywords that you’re targeting in your content. Keyword tracking can help you monitor your competitors, increase visibility, monitor rank drops, identify keyword opportunities, and improve revenue.

To track keywords with your Linda Local location management tools, first click into the appropriate business from the Locations screen. Next, you’ll see the word Keywords on the left side of the screen. Click keywords. When the keyword tracking page loads, you’ll see a prompt in the center of the screen to add the keywords you’d like to track. After clicking that link, you’ll come to a screen where you can enter the keyword you’d like to track, one keyword per line. Watch the screen recording below this paragraph to see all of this in action.

Beneath the box where you can enter keywords, you’ll notice that there are a few more options. You can track keywords in three ways: local, organic, and organic mobile. We will talk about what these terms mean shortly. The last option you see is the check frequency. You can choose to check on your rankings every 48 hours, every week, every two weeks, or every month. Your rankings will update as often as you set your check frequency to.

When it comes to keyword tracking, the Local option shows you how your business ranks for various terms in Google Maps. This is the way that most people locate the businesses they’d like to make purchases from. In the screen recording below, we’ll take a look at someone searching for pizza and then following the results into Google Maps to see the nearby options.

Organic keyword tracking is a little different. While local shows you how a business ranks on Google Maps, organic rankings indicate where a business ranks in regular Google Search. The screenshot below this paragraph comes from the same search as the recording we just looked at. We clicked the back button on the browser to return to Google search and we are showing you the results below. So, for example, we see the third result is a business called Pizza Factory. If that were your business, and you were tracking the search term “pizza arlington wa,” your ranking would be 3.

Organic mobile tells you where your business ranks for a search term run from a mobile device (usually a cell phone, but this could also be a search from a tablet). As you can see from the screenshot below, these rankings do not always perfectly correspond with organic search results from a desktop computer. That is why we have a separate ranking score for them. In regular organic search, Pizza Factory was ranked third for “pizza arlington wa.” The organic mobile ranking is 2.

These are what the Linda Local keyword tracking rankings correspond to and how you add the keywords you’d like to track. Now, let’s take a look at how your rankings will be displayed to you after you have them set up.

You can see that keyword rankings get displayed in a table. The first column on the left has your list of keywords. The three columns to the right of your keywords show the local ranks, organic ranks, and organic mobile ranks. The second-to-last column shows you the last time your ranking was updated. The last column tells you how often your ranking updates.

This has been a summary of traditional keyword tracking. To see how GeoGrid tracking compares, please review our GeoGrid Overview help doc.