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Reporting Set Up

This article explains how to create and configure reports for your Google Business Profile location(s).

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Written by Sebastian Donnelly
Updated over a week ago

You can set up reports for multiple or individual Google Maps listings with Linda location management. To get started, click the Reports link at the top of any page. Next, you’ll want to click the configurations tab on the page that loads. After that, click the blue Create configuration button. See below.

When creating a new report, the first thing to decide is what to name it. You can actually leave the name field blank if you like. If you do not type in a report name, we will automatically generate one for you.

Next, choose the location(s) you’d like to create the report for. When you click the locations field, your Google Maps listings will populate in a drop-down menu. You can start typing in the name of your location to make it appear. Click the appropriate location(s). If you’ve set up a tag system, you can choose a tag to create a report for all of the locations that are included.

After choosing a location, you will then have the option to include any scheduled GeoGrid search terms in your report. A gray box will appear that has an option to show search terms (these are scheduled GeoGrid search terms). Clicking that option will display the search terms. You can check the boxes next to each term you’d like to include. See the recording below.

Next, you will see a list of properties. The data associated with each checkbox you see will be included in the report as a graph. Go through, one by one, and determine which data makes sense to include in your report. For example, you probably would not want to include driving directions if you are making a report for a plumber– no one drives to the plumber; the plumber drives to where the job is. You can see the properties in the image below this paragraph.

Next, you will see two sliders that let you choose whether or not to show zero value properties or decreases. A zero value property would be when your business didn’t receive any reviews during your reporting period and your comparison period (more about this shortly), but you chose to include reviews in your report. If you have zero value properties disabled, the report will not include a graph for reviews.

Decreases are more self-explanatory. If one of the properties you’ve chosen to include in your report has declined, you have the option to exclude the corresponding graph from your report.

The sliders in question can be seen below.

Next, you will choose the data period for your report. There are three lengths of time that you can choose to include statistical data from: a week, a month, or three months.

Each report that includes any of the properties (the check boxes next to things like local posts count and reviews count from earlier) will have a graph with two lines. One of those lines will represent the data from your reporting period. The other line will show data from your comparison period. You can choose to compare to the previous month, the previous year, or baseline. Baseline graphs will be compared to when you initially synced your location to Linda Local.

After you choose your comparison graph, you will come to scheduling. Your can create a weekly or monthly report. If you choose weekly, you will pick a day of the week. Your report will be generated every on that day of the week, every seven days. There are two monthly options. You can choose a day of the week and a week of the month (the second Saturday or every month, for example), or you can pick a date of any given month. In the recording below, you can see the sixth get chosen. This means your report would get generated on January 6, then February 6, then March 6, and so on.

All of the remaining fields are likely familiar to you. They have to do with email. In the notified user field, you can select your own email address. Each report will be sent to you if you do so. You can also enter email addresses in the To, Cc, and Bcc fields if you’d like to send your reports to anyone else. Should someone reply to the email containing one of your reports, that response will be sent to the email address you enter into the Reply to field (the fifth one from the top in the image below). Contact support if you have any questions about these email fields.

Click save when you are finished.

That’s all there is to it.

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